What a Team! Appfire takes on Atlassian Team ‘22

Event Teams 2022

Appfire was thrilled to be back in person with members of the Atlassian ecosystem earlier this month for Team ‘22. It was a week packed with informative sessions, big announcements, long overdue networking opportunities, exciting product demos, and of course Bob Swift bobbleheads. We are so grateful to our Appfire team members (both those in attendance and behind the scenes) for all of their hard work during the event, and to our partners and customers for stopping by our booth and chatting with us about our top-selling apps. 

A time to share big news and big achievements

We kicked off the week by announcing that Comalatech has joined the Appfire family. We celebrated together with Founder Roberto Dominguez and the Comalatech group ahead of Team ‘22, and we are so excited that Comalatech has brought its well-known Comala document management products to our portfolio of software solutions that improve collaboration for teams of all sizes. 

We were named Atlassian Partner of the Year in the Agile at Scale App category, which recognizes an Atlassian Marketplace Partner whose apps enhance Atlassian tools to help customers succeed with Agile methodologies. Apps like Planning Poker, Agile Poker, and Whiteboards help teams facilitate both live and asynchronous collaboration during Agile ceremonies. And our friends at resolution surprised us with the Best Marketing Duet Award, recognizing the collaborative effort by both teams to make sure our app, Canned Responses Pro Templates for Jira, is compatible with resolution’s Issue Translation for JSM.

“I’m grateful for events like this, which allow us to come together to form long-lasting relationships with the awesome humans within the Atlassian ecosystem.”

— Cody Wooten, Channel Manager, Appfire

We also debuted two awesome resources. We launched The Hub — a one-stop resource for all things Atlassian, complete with original Appfire content and resources from the ecosystem for admins, developers, project and process owners, and ITSM pros. And we published the second edition of The Ultimate Guide to Jira Migrations, a step-by-step guide with tips and worksheets for Jira migration.

A fun week of engaging sessions and knowledge-sharing 

Throughout the week we demonstrated how our apps help teams solve modern challenges with digital solutions. We were grateful to our partners and to Atlassian for the opportunity to help lead, sponsor, and contribute to various events and presentations, and we loved digging into Atlassian’s featured tracks and themes: Agile & DevOps, ITSM, Teamwork Culture, and Open Work Management. It was also exciting to learn about Atlassian’s new Compass and Atlas tools, developed within Atlassian’s Point A accelerator that creates new products based on customer feedback. 

“Learning about new initiatives, and having the opportunity for in-depth interactions with customers to hear about their pain points, was invaluable.”

Jeff Pierce— Jeff Pierce, Senior Vice President of Product Engineering

“Compass enables software development teams to collaborate on information about engineering output in a central location, and Atlas gives teams a common vocabulary and a shared understanding of the context of their work,” explained SVP of Product Engineering Jeff Pierce. “Additional information was also presented on two other initiatives, Atlassian Data Lake and Atlassian Analytics, which will help everyone from leaders to end users gain flexible access to data from Atlassian’s products. Learning about new initiatives, and having the opportunity for in-depth interactions with customers to hear about their pain points, was invaluable.”

This year we joined forces with partners Adaptavist, SmartBear, and Tempo Software for App Day, a first-of-its-kind event held April 5 at the Venetian, just before Team ‘22 kicked off. It was an action-packed day open to all members of the Atlassian ecosystem, complete with informative sessions on best practices, demos focused on harnessing app functionality and maximizing potential, and a glimpse at what’s coming next from today’s innovators.

“I enjoyed the opportunity to be back in person with our team, partners, customers, and Atlassians. Seeing a packed room for our session on our Jira workflow apps and use cases was an amazing feeling.”

— Kat Sandin, Director of Product Marketing, Appfire

We also participated in Seibert Media’s Atlassian Partner Info Session on April 4 (check out the recordings of our sessions on Best practices for migrating your Jira Server instance and Jira Service Management: How to save hundreds of hours on customer reporting). And during Team ‘22, from April 6 – 7, we led and attended dynamic sessions that helped us connect with members of the ecosystem and get a broad view of all the exciting things going on there. We covered document management, project portfolio management, DevOps, and workflow and automation — a session so popular Atlassian added an encore (check out the recording). 

“I enjoyed the opportunity to be back in person with our team, partners, customers, and Atlassians,” said Director of Product Marketing Kat Sandin, one of the workflow and automation session presenters. “Seeing a packed room for our session on our Jira workflow apps and use cases was an amazing feeling, especially after two years of Zoom calls and webinars. We were thrilled to do an encore presentation!”

Opportunities to connect…and reconnect

We loved meeting new friends in the ecosystem and catching up with those we haven’t seen in person in several years. We enjoyed chatting about our top-selling products and timely topics, sharing demos of our exciting apps, and of course giving away the coveted Bob Swift bobbleheads, Channel Manager Cody Wooten’s famous hot sauce, and limited-edition printed copies of The Ultimate Guide to Jira Migrations. 

“We had lots of great discussions…where potential customers got their questions answered and left feeling more confident that we had a solution for their needs.”

Steve Kling— Steve Kling, Head of Product Engineering, Appfire

“It was refreshing and invigorating to get everyone together in the same room after so long,” said Head of Product Engineering Steve Kling. “In my discussions with customers, one recurring theme was instance merging and Cloud migrations. We had lots of great discussions about Configuration Manager for Jira, where potential customers got their questions answered and left feeling more confident that we had a solution for their needs.”

Indeed, it was a week we won’t soon forget. In fact, we enjoyed it so much that we are hosting a series of webinars on topics that received a lot of buzz during Team ‘22. Join us to keep the conversation going on popular topics like agile ceremonies (check out recordings from our first two webinars in this series, Making the most of daily change management and large migrations using CMJ and How to optimize your IT Service Management (ITSM) with Appfire apps): 

From product discovery to delivery – How to run all your agile events on a digital whiteboard
May 4, 11 am – 12 pm EDT
Appfire’s Pawel Mazur will discuss how Whiteboards.io can replace physical boards for team online collaboration and agile ceremonies in a remote setup, and how you can automatically bridge teams’ ideas and plans with Jira projects.
Register here

“Coming back from Vegas, I’m even more excited — if that’s even possible — that Appfire is continuing to invest in and expand our channel team to better serve and deliver value to our trusted partners,” said Channel Manager Cody Wooten. “For me, meeting with our incredible partners, many for the first time, was easily the best part about Team ’22. I’m grateful for events like this, which allow us to come together to form long-lasting relationships with the awesome humans within the Atlassian ecosystem.”

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