What's in the guide 01
Enterprise service management is bigger than IT — see how to scale
This guide shows what ESM actually looks like in Jira with real use cases, before-and-after workflows, and a clear path to get started without replacing your existing setup.
What you'll get

Why this matters
When service workflows are owned by the right teams, work moves faster and visibility improves across the business. Instead of routing everything through IT, teams can
Reduce delays caused by manual handoffs
Track SLAs across the full request lifecycle
Keep ownership where the work actually lives
Enterprise service management challenges 02
Your IT queue wasn't designed to run the entire business
Centralizing everything in IT feels efficient (until it slows the entire business down).
What's slowing your teams down

Service management doesn't have to stop at IT

Common pitfalls 03
Three places most enterprise service models break first
IT workflows and SLA management
Cross-team collaboration
Reporting and visibility