Vice President, Demand Generation Marketing
United Kingdom
Full Time
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Appfire is seeking a Vice President of Demand Generation to lead a modern, data-driven demand engine that drives scalable, predictable ARR growth. This leader will own global demand strategy and execution across digital, paid, lifecycle, and field channels—bringing together campaign excellence, performance marketing, and AI-powered innovation.
This role reports to the CMO and sits at the center of Appfire’s go-to-market motion, partnering closely across sales, channel, and marketing teams to accelerate pipeline and revenue. This role specializes in driving adoption of Appfire products across strategic platforms like Atlassian, Microsoft, AWS, and Salesforce marketplaces. In addition to marketplace adoption, this leader will also own responsibility for our direct marketing business and partner demand generation.
What you will do:
- Build and scale a global demand generation strategy that achieves ARR growth targets achievement across all marketing routes to market
- Lead integrated, multi-channel campaigns across digital, paid media, SEO/AIO, LLM-driven discovery, events, and lifecycle programs
- Drive full-funnel performance from awareness through pipeline and revenue
- Manage lead follow up cadence and interlock with Inside Sales
- Ensure governance and compliance across all activities and markets
- Build and execute co-marketing campaigns/activities with top Appfire partners
Campaign Architecture
- Build and execute a global campaign framework that aligns with the annual and quarterly GTM priorities across product, sales and channel teams
- Drive audience segmentation, persona targeting, and account-based marketing (ABM) strategies
- Ensure strong alignment between content, creative, and web teams for seamless execution
Cross-Functional Leadership & Stakeholders
- Partner closely with the CRO to align demand generation with sales priorities and pipeline needs
- Work across sales and channel teams to drive coordinated go-to-market execution, lead qualification and progression and field activities
- Works closely with Data & Insights on monthly and quarterly results packages
- Collaborate with peer marketing leaders across: Product Marketing, Content, Creative, Web, Enterprise Platforms, Channel Marketing & Programs
- Align with partnerships and ecosystem teams to maximize marketplace-driven growth
What you will need:
- 10+ years of senior leadership experience in B2B SaaS marketing, with a strong focus on demand generation
- Proven track record of building and scaling ARR-driven demand generation programs
- Deep experience in digital marketing, paid media, SEO, and performance optimization
- Strong understanding of marketplace fulfillment
- Experience marketing to technical and developer audiences
- Experience with marketing automation platforms, modern martech stacks and analytics tools
- Expertise in campaign management and full-funnel demand strategy
- Strong command of marketing analytics, attribution, and forecasting
- Proven experience driving strong ARR producing demand generation programs
- High level of AI literacy, including practical application of AI in marketing workflows and LLM-driven discovery
- Familiarity with the agile framework, sprint planning, backlog management and refinement (we love agile!
- Data-driven, outcomes-focused leader with a bias for action
- Strategic thinker who can translate vision into execution
- Strong cross-functional collaborator who thrives in a matrixed organization and values peer relationships
- Builder mindset with a passion for scaling teams, systems, and performance
- You have a strong sense of curiosity and early adopter of AI strategies
- A natural coach for your team who invests in developing talent
What do we offer:
- Work in a product-first SaaS B2B environment focused on building and scaling solutions for large enterprise customers
- Deliver meaningful, high-impact work that directly influences product direction and customer success
- Every Appfire team member is eligible for company equity, fostering a true sense of ownership and connection to our growth.
- Volunteering - Every employee receives 3 fully paid days each year to participate in Appfire Town, our Corporate Social Responsibility (CSR) program supporting local communities.
- Private Healthcare, Sport allowance, and additional local benefits
- Flexibility that fits how you work best - the role is remote and cab be based in the US, Canada, UK, Poland or Spain
About Appfire
A people-first approach to business
Since its inception, Appfire has been a remote-first company. With 850+ employees (who we call fireflies) across 28 countries, we foster an environment where everyone is respected. We invest in team members by ensuring they grow professionally and personally.
Making an impact
At Appfire, CSR means embedding purpose, responsibility, and impact into everything we do. We use our people, products, and partnerships to make a meaningful difference in the world, we act responsibly as a business, and we empower communities while strengthening our skills and culture and fostering belonging across Appfire.
In 2015, Appfire joined the Pledge 1% network of organizations committed to philanthropy. Appfire has since grown our Pledge 1% program to include all four pledge types — product, profit, equity, and employee time. We were among the first to do this, and we’re proud that Pledge 1% is part of our evolution.
Our business
Appfire mission to equip and connect every team so they can plan and deliver their best work. We are committed to building a durable, multi-generational business, and to evolving, innovating, and scaling in a way that ensures stability and opportunity for years to come
What’s our secret sauce?
- We follow teams. We do our research and build software that solves real-life collaboration challenges while being easy to implement and a joy to use. We’re proud to support over 20,000 customers and growing, including 55% of the Fortune 500. From the entertainment delivered by Netflix to the devices crafted by Samsung, and Dell Technologies and the financial transactions handled by Visa, Edward Jones, and US Bank, Appfire’s technology is indispensable. Our products also play a pivotal role in streamlining operations and fostering innovation at companies like Tesla and significant institutions such as NASA, Boeing, and many more.
- We enhance. Our software is designed to give developers, knowledge workers, and teams the ability to extend and get greater value from the platforms they’ve invested in and enjoy. So far, our solutions extend and enhance the capabilities offered by Atlassian, Microsoft, monday.com, and Salesforce.
- We build bridges and invest in our partners. Appfire's success is underscored by its channel program as its primary path to market. Today, Appfire has a dedicated Channel team supporting 800+ channel partners.
- We make security and privacy a priority, but we also keep it simple for our customers. We’ve achieved International Organization for Standardization (ISO) 27001 and ISO 27017 and System and Organization Controls (SOC) SOC 2, Type I and SOC 2, Type II certifications. Our award-winning Appfire Trust Center, offers our customers, partners, and prospects the latest security, privacy, and compliance information, including pre-completed questionnaires (CAIQ, SIG, and VSA) with an accelerated NDA process and just one EULA to cover it all.
Market recognition
Appfire has been consistently recognized for company growth, culture, corporate social responsibility, and product excellence and has been included among the Deloitte Technology Fast 500, Inc. Best Workplaces, BuiltIn Best Places to Work, and Inc. 5000. Learn more about our accomplishments, which would not be possible without our team members, partners, and customers: https://appfire.com/awards.
Equal Employer Opportunity (EEO)
Appfire is an equal opportunity employer and does not discriminate based on race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran status, or any other protected characteristic as defined by applicable law. Our commitment extends to all employment practices, including recruitment, hiring, training, promotion, compensation, benefits, and termination.
Req ID: 806
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