BOSTON, July 29, 2025 - Appfire, a leading global provider of enterprise apps connecting the world's top platforms, has announced the appointment of Catherine Solazzo as its Chief Marketing Officer. Solazzo joins Appfire’s executive leadership team and will report directly to CEO Matt Dircks.

Solazzo brings more than 20 years of global experience leading modern marketing functions, digital transformation and channel development at high-growth technology companies including Syntax, Tech Data/TD SYNNEX, and IBM. Her track record of building high-performing global teams, paired with the ability to scale operational impact, positions Solazzo to bring Appfire’s global marketing strategy, brand expansion, go-to-market acceleration, and community engagement to the next level.

“Catherine is the kind of leader we seek at Appfire — not just because she brings significant enterprise and go-to-market experience, but because she knows how to build, scale, and challenge conventional thinking,” said Dircks. “She has a proven track record leading marketing teams that actually move the needle, with a sharp grasp of developer ecosystems and partner channels — which is critical for us as we evolve and grow. Equally important, Catherine is unapologetically culture-first. She develops people, coaches teams, and creates environments where talent rises and ideas get tested, not just celebrated. We’re fortunate to have her on board.”

A unique CMO, Solazzo has held broader positions leading sales, operations, digital and channel roles. “I could not be more excited to join the Appfire team,” said Solazzo. “I look forward to leveraging my experience across partner, developer and digital ecosystems to drive scale across our portfolio. The Appfire marketing function will become a key growth catalyst for the company by strengthening our go-to-market execution, engagement with our partner ecosystem and deepening our commitment to the developer community.”

This announcement builds on Appfire’s momentum following the recent appointment of Matt Dircks as CEO, acquisition of Flow to more deeply serve engineering teams, and launch of the Appfire Cloud Advantage Alliance which helps Atlassian’s Data Center customers transition seamlessly to Atlassian Cloud.

To learn more about Appfire, visit www.appfire.com and follow along on X and LinkedIn.

About Appfire

Appfire is the leading global provider of software that enhances, extends, and connects the world's leading platforms to make work flow any way teams want to work, from planning to product ideation, product development, project delivery, and beyond. Appfire increases the value of platforms such as Atlassian, Microsoft, monday.com, and Salesforce, enabling teams to thrive and do their best work together. With more than one million users, Appfire's popular solutions are helping teams with Enterprise Collaboration, DevOps, Workflow & Automation, Product Portfolio Management, IT Service Management (ITSM), Document Management, Business Intelligence and Reporting, Administrative Tools, Agile Tools, Developer Tools, Time Tracking, Publishing, Integrations, and Software Engineering Intelligence. Appfire has been selling its popular software products on the Atlassian Marketplace since it first launched in 2012, and today Appfire has the most widely adopted portfolio of Atlassian apps across tens of thousands of customers worldwide. Learn more at www.appfire.com.

Media Contact:

Inkhouse for Appfire

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Appfire appoints Catherine Solazzo as Chief Marketing Officer to drive next phase of growth

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