We are so excited to announce Appfire’s acquisition of 7pace, creator of the top-selling app for Azure DevOps — 7pace Timetracker (which also recently launched on GitHub)! This news is especially momentous for Appfire because it marks our expansion into the Microsoft ecosystem and will enable us to bring this leading solution to the Atlassian ecosystem, enhancing and expanding time management offerings for our customers.

This latest addition to our portfolio is driven by a mission to equip and connect every team so they can plan and deliver their best work. Designed and built by developers for developers, 7pace Timetracker incorporates AI and machine learning to seamlessly capture time data within the developer’s workflow, giving individuals and teams the real-time insights they need to improve the way they work across platforms.

“To drive success and ambitious transformation, product developers need to spend more time innovating. 7pace has developed an AI-driven experience that teams not only need, but want.”
Randall Ward, Co-founder and CEO, Appfire

A solution by developers for developers

When 7pace started building a time tracking solution in 2013, they wanted an easy, unobtrusive way to track time on top of the then-proprietary application lifecycle management system, Microsoft Team Foundation Server — now Azure DevOps. Nine years later, 3,000 of the largest companies around the world use 7pace Timetracker, simply because it is loved by their developers.

“At Appfire, we follow teams, not tools,” comments Randall Ward, Co-Founder and CEO of Appfire. “To drive success and ambitious transformation, product developers need to spend more time innovating. 7pace has developed an AI-driven experience that teams not only need, but want, and we’re thrilled to welcome Marc Schaeffler and the 7pace team to Appfire.”

Time tracking has often been associated with negative perceptions of managerial surveillance, lost productivity, and unintuitive platforms. Timetracker actually relieves these pain points, and puts the focus squarely on the needs of the developer, flipping the script on an outdated, contextually unaware time entry model.

A continued investment in our customers

“This acquisition represents a continued investment in our customers and an opportunity to disrupt the legacy time management market,” comments 7pace Founder and CEO Marc Schaeffler. “We have searched for a partner that aligns with our values, not only internally with our people, but on the level of service and respect we show our customers, and we immediately felt at home with Appfire.”

The entire 7pace team — many of whom are local to 7pace’s headquarters of Munich, Germany — has joined Appfire. This new location will allow Appfire to more directly support customers and channel partners within the German market.

“This acquisition represents a continued investment in our customers and an opportunity to disrupt the legacy time management market.”
Marc Schaeffler, Founder and CEO, 7Pace

What’s next?

Existing 7pace customers are in great hands and can expect the same top-tier level of product support with Appfire. Appfire and 7pace will continue to offer the very best experience to people who code and work in teams. And we will always ensure that those who use 7pace Timetracker have a time tracking tool that they love. The current functionalities of 7pace Timetracker will remain the same, and the 7pace team now has the very best environment to accelerate growth into new platforms and build even more functionality for customers and ecosystems.

For additional information on this news, read our press release, read 7pace’s blog post, and check out the Timetracker app on the Azure DevOps Marketplace. And as always, please reach out to us if you have any questions about this change or any Appfire products.

Appfire has acquired 7pace, marking expansion into Microsoft ecosystem

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