Turning complexity into momentum: our recap of Atlassian Team ’26 Europe

Booth 702 is packed up, but the conversations from Team ’26 Europe are still on our minds. As a Premier Sponsor, we spent three days in Amsterdam with more than 1,500 Jira admins, DevOps engineers, ITSM professionals, and Scrum practitioners. We met them at keynotes, breakouts, and hands-on labs, and in the hallway conversations where the best ideas usually starts. Our booth team alone had more than 400 of those conversations.

Here's our recap of the week: what we're proud of, what we launched, and what we learned from Atlassian and the wider ecosystem.

What we came to say

Every Appfire app at Team ’26 Europe pointed back to one idea: turn complexity into momentum by making the Atlassian platforms you already use do more of the heavy lifting.

That showed up in three ways on the show floor:

• Innovation that solves real problems. Built to help teams work better today, while still being ready for what's next. This is where apps like JMWE and JMWE Advanced (in EAP) live: practical automation for the workflows that already run your day.
• AI and decision intelligence that keep people in charge. AI should make work simpler, not more complicated. That's the thinking behind our two newest apps, Appfire LiveRisk and Appfire QueueZero (more on those below).
• Enterprise workflows built to scale. BigPicture Advanced, JXL, 7pace Timetracker, Rich Filters for Jira dashboards, and Dashboard Hub Pro all showed up to answer the same question: how do you keep a growing organization's Atlassian setup from turning into a mess?

“AI is fundamentally reshaping how modern teams work, not just how software is built,” said Ed Frederici, CTO at Appfire. “Organizations don't just need AI features snapped into old tools, they need intelligent systems that surface actionable insights, eliminate manual friction, and amplify team output without sacrificing visibility or human judgment.”

Exciting updates from Atlassian

Atlassian used Team ’26 Europe to show what it looks like when people and agents work side by side. Here are the announcements we think matter most for Jira admins, DevOps engineers, and ITSM teams:

AMP, the Agentic Multiplayer Protocol: Atlassian CEO and co-founder Mike Cannon-Brookes introduced AMP as the foundation for human-agent teamwork. Every agent gets a clear owner and visible activity, draws on the Teamwork Graph for context, and works within scoped permissions, with a full audit trail of what it touched.

“The best work has always been done in teams, and that’s true of AI too,” said Mike Cannon-Brookes, CEO and co-founder of Atlassian. “The companies that pull ahead in the AI era will be the ones that get their people and agents working together in the flow, out in the open, as one team.”

A more capable Atlassian MCP server: Atlassian context now follows you into Cursor, Claude, VS Code, or the command line, and the new server uses up to 25% fewer tokens for the same Jira and Confluence work, according to Atlassian's internal benchmarking.

Agent accounts and identity controls: Every agent, app, and service account now gets a full identity, so admins can manage and revoke access for autonomous actors the same way they do for people. Atlassian is also rolling out local EU AI inference.

Teamwork Collection updates: Record for Agent (open beta) turns a quick Loom video into a brief an agent can act on, and new capacity views and project budgeting signals in Jira help managers spot overloaded teams and project risk early.

Service Collection: Atlassian brought Jira Service Management, Customer Service Management, Assets, and Rovo together into one AI-native service management offering. Agents in JSM and Workforce Management are now generally available, and the new Incident Command Center and Incident Prevention Center are in open beta.

A heads-up for Opsgenie users: Opsgenie support ends April 5, 2027, so now’s the time to plan your move to Jira Service Management.

For the full rundown, read Atlassian's recap of the week.

“My biggest takeaway from Team ’26 Europe is that Atlassian is thinking well beyond AI as a productivity assistant,” said Appfire’s Vice President, Product Marketing, Michelle Eichner. “The vision is to make AI agents active participants in how work gets done. For Atlassian customers, the opportunity isn’t simply doing existing work faster. It’s rethinking which activities require human effort, which can be delegated to agents, and how to coordinate both effectively.

Kevin Stark’s session: a first look at what’s next

Our VP of Product Management, Kevin Stark, took the stage in Theater C for “Appfire's next wave: new GA innovation across Jira, Confluence & AI-native features.”

The session unveiled new product innovation spanning the Atlassian platform, from smarter ways to work in Jira and Confluence to AI-native capabilities built to help teams manage risk, work, and knowledge without adding a layer of complexity on top. 

“AI is reshaping how software is created,” Kevin told the audience. “I’ve been doing this for over 30 years now, and this is the biggest change I’ve observed during my time in the industry.” He walked through four products built to help teams make that shift, each born from a challenge Appfire’s own teams had to solve first: BigPicture Advanced, QueueZero, LiveRisk, and JMWE Advanced (in EAP). “This is a dramatic shift we all have to make,” he said. 

“We make this shift or we get left behind.”

Two new apps, one shared goal

Team ‘26 Europe marked the general availability launch of two new Appfire apps, both built around the same idea: AI should make decisions clearer, not add another thing to manage.

LiveRisk moves risk management from point-in-time snapshots to continuous assessment. Instead of static registers and manual scoring, LiveRisk connects security and risk signals directly to the Jira work that resolves them, so risk posture updates continuously and evidence builds as teams execute.

QueueZero gives engineering teams a shared, human-controlled path from approved Jira work to a pull request ready for review. It brings the Jira, repository, and documentation context engineers would otherwise have to reconstruct manually into one workflow, while keeping engineers responsible for every review and merge decision.

“We want customers to experience the value of these innovations firsthand, and play an active role in shaping where they go next,” said Lorna Russell, Vice President of Product Management at Appfire. Both apps are available now on the Atlassian Marketplace with a free trial. The launch also earned coverage from outlets including SD Times, AIThority, and Yahoo Finance.

Moments from the show floor

Want to see the week through the booth team’s eyes? Watch our Team ’26 Europe wrap-up video on LinkedIn. 

Some of the best conversations at our booth started with a familiar problem. Large enterprise teams told us they rely on complex, script-based automation in Data Center and want to move to cloud, but don’t have a clear path to get there.

For one of those customers, we were able to map out a way forward using the new MCP capabilities in JMWE Advanced (in EAP).

Connecting with our partners

We had a dedicated meeting room across the street at the nhow Amsterdam RAI, where we held 24 pre-booked meetings over two days.

Our partner conversations started before the expo floor opened: on Oct. 5, Kevin Stark and Nishanth Thimmareddy demoed LiveRisk on stage at Atlassian's Partner Accelerate. 

On Oct. 6, we took customers out on the IJveer XIV, a historic 1930s boat, for an evening cruising along Amsterdam’s coast. Guests admired a panoramic view of the city canals while enjoying a BBQ buffet. We were joined by 35 customers from 24 companies, 23 partners from eight companies, and one of our friends from Atlassian.

We also earned five Atlassian Enterprise Certified badges for apps including Time to SLA, BigPicture, Comala Document Management, and 7pace Timetracker. And the partner momentum continues after the show, with enablement training in Poland and the U.S. and virtual sessions for our partners in APAC.

What's next

Thank you to everyone who stopped by booth #702, sat in on Kevin’s session, or grabbed us for a conversation in the hallway.

“Partners brought in more customers than ever this year,” said Vlad Cavalcanti, VP, Channel (EMEA & APAC) at Appfire. “Customers told us how important it was to meet with us in person. That helps them choose which vendor to work with. And most, if not all, of the partners we spoke with had concerns and needs around risk, compliance, and security, so our LiveRisk launch was very timely and very well received.”

Partners also stressed how much it helps when our apps are packaged around business problems, as repeatable solutions they can bring to their customers.

Ready to see what's next for your Atlassian setup? Try LiveRisk or QueueZero today.

Couldn’t make it to Amsterdam? Explore Appfire's full portfolio on the Atlassian Marketplace.