Shaping the future: An executive’s guide to Atlassian Cloud migration

Migration

'Lead the Change' guide cover featuring bold typography and a dynamic arrow graphic
Appfire

Appfire

Jul 8, 2025

Migrating to Atlassian Cloud isn’t just an IT project; it’s a business transformation moment. For CTOs, CIOs, and technology leaders, this move shapes competitive position, cost efficiency, and organizational agility for years to come. That’s why we created Lead the change: strategic perspectives on your Atlassian Cloud migration. This guide is built for executives who need clarity, alignment, and long-term value.
Download the guide to see how leaders frame cloud migration not just as a technical shift, but as a launchpad for innovation and sustained ROI.

What you’ll learn

  • Why executive alignment is the #1 predictor of migration success
  • The four failure patterns most migrations face — and how to avoid them
  • How to build a migration blueprint that protects ROI
  • Six strategic levers executives must own for business impact
  • Why post-migration engagement is where ROI truly shows up
  • Tools and partner support that simplify governance, automation, and adoption

Migration as a leadership opportunity

This isn’t just about moving Jira. It’s about:

  • Re-architecting for adaptability, governance, and innovation
  • Creating clarity across IT, finance, operations, and product teams
  • Reducing risk while accelerating delivery speed
  • Using cloud as your new system of work — not a replica of the past

This guide is designed for:

  • CTOs steering large-scale transformations who are looking to align board-level narratives, mitigate risks, and unlock long-term agility.
  • CIOs leading enterprise migrations who want to ensure cross-functional buy-in, protect ROI, and modernize governance structures.
  • Technology executives accountable for business outcomes who are looking to turn cloud migration into a strategic inflection point, not just an IT milestone.
  • IT and operations leaders supporting execution who need practical strategies, partner insights, and tools to keep migrations secure, efficient, and scalable.

Download the strategic guide to Atlassian Cloud migration

Ready to lead your organization into its next chapter of growth?
Download the guide and turn migration into a blueprint for long-term success.

Fill out the form to download your copy.

Built by experts — ready to use

In this guide Appfire’s top Cloud Migration experts, Ed Gaile and Kelsey LaMastres, distill insights from Atlassian Solution Partners, industry data, and from our own extensive enterprise experience. This guide equips leaders to move beyond checklists and create migration strategies that accelerate value, protect budgets, and sustain competitive advantage.

Ed Gaile is a Principal Solution Architect at Appfire, where he builds solutions that help channel partners deliver real value to their customers. An active contributor to the Atlassian ecosystem for more than a decade, Ed has also served as a Community Leader in Atlanta for the past 10 years.

Kelsey LaMastres is a Senior Product Marketing Partner at Appfire, focused on helping teams navigate change with clarity and confidence. She brings deep expertise in Jira migrations, change management, and cleanup — making complex work simpler and less risky for everyone involved.

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'Lead the Change' guide cover featuring bold typography and a dynamic arrow graphic

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