Vice President, Channel Marketing & Programs
United States
Full Time
At Appfire, we believe that great work happens when people get to choose how they work. After 20 years of creating software that empowers teams to break silos and collaborate seamlessly, we've learned that one size does not fit all. That’s why at Appfire, you choose.
Choose to work where you thrive: Whether from home, in one of our offices, or while exploring the world, you decide where you’re most productive. From hardware and software to access to two decades of collective wisdom on working effectively in a remote-first company, we’ve got you covered.
Choose to balance your life without compromise: Plan your workday around your needs and what matters most to you. Enjoy flexible time off without the hassle of complicated approvals. From day one, we trust you to deliver quality work without sacrificing your personal life, hobbies, loved ones, and well-being.
Choose to grow on your terms: Take charge of your professional growth with access to online learning platforms, facilitated training, leadership programs, and internal hackathons. Collaborate with a global team to gain fresh perspectives. When you're ready for a new challenge, our internal mobility program is here to support your journey.
No one knows you better than you do. So join us and customize your experience. Choose how you want to work. Choose Appfire.
Vice President, Channel Marketing & Programs
Role Overview
The Vice President, Channel Marketing & Programs at Appfire will be responsible for defining and executing the global channel marketing and partner program strategy to accelerate pipeline growth, increase partner engagement, and drive measurable revenue impact. This leader owns partner demand generation, program strategy and operations, enablement, communications, and insights—working cross-functionally with teams across Channel, Product, Marketing, Customer Success and Data Insights to deliver high-performing demand gen and incentive programs.
This role combines strategic vision with operational rigor and people leadership, ensuring programs are aligned to regional priorities, partner maturity, and company growth objectives.
What you will do:
Partner Demand Generation Planning
- Define partner inclusion in demand generation strategies aligned to regional and global priorities and partner earned status
- Identify and manage partners for campaign inclusion opportunities across core marketing initiatives in collaboration with the Marketing Demand Generation team
- Bring forward and evaluate sponsorship and co-marketing opportunities
- Establish KPIs, success criteria, and ROI measurement frameworks for partner demand initiatives and ensure lead follow up actions for lead management
Partner Program Management
- Lead the strategy and execution of partner programs, including campaigns, incentives, activations, and in-quarter pipeline acceleration initiatives
- Oversee partner onboarding and support
- Ensure alignment with global partner program frameworks and tiering models
- Continuously evolve programs based on performance, partner feedback, and business priorities
- Manage annual planning across functions for programmatic changes, partner leveling, performance reporting and communications to drive performance across our partner community
- Work closely with the GTM leader for Channel & Sales to ensure the Appfire Program contribution is in line with route expectations on an annual basis
Partner Program Operations
- Own tracking of partner participation, performance, and annual re-leveling and modeling
- Ensure operational excellence across programmatic reporting, contracting, and compliance in collaboration with finance and legal teammates
- Oversee partner program frameworks and offerings align to partner type
- Partner closely with Channel and Legal to ensure scalable, repeatable program operations
Channel Enablement
- Lead creation of partner-facing assets, presentations, and events tailored by partner type and maturity
- Develop consistent partner messaging frameworks across regions and partner segments
- Create seller-facing enablement content, presentations, and events to support partner-led motions
- Ensure alignment of partner and seller messaging to drive clarity, adoption, and execution
- Work closely with Tech Comms team to leverage training assets and content to enable partners on the Appfire portfolio
Partner Survey & Insights
- Work with the Customer Experience team to design, deploy, and manage partner surveys to capture sentiment, feedback, and program effectiveness
- Analyze and synthesize insights to identify trends, gaps, and opportunities
- Share actionable insights with Sales, Product, Marketing, and Channel leadership
- Drive action plans and program improvements based on survey outcomes and feedback loops
Partner Communications
- Own partner marketing calendars, announcements, and go-to-market communications
- Develop campaign toolkits, playbooks, and execution guides for partners
- Deliver regular partner updates through newsletters, briefings, and forums
- Establish feedback loops and escalation management processes
- Oversee Partner Portal content strategy, updates, and ongoing optimization
What you will need:
- 10+ years of experience in B2B SaaS marketing, channel marketing, or partner programs, with at least 5+ years in senior leadership roles
- Proven experience building and scaling global partner programs and channel marketing motions
- Demonstrated ability to lead, mentor, and develop high-performing teams across regions
- Strong executive presence with the ability to influence cross-functional leaders and senior stakeholders
- Track record of driving measurable pipeline and revenue impact through partner ecosystems
- Deep understanding of systems, data governance, and compliance requirements for program management in global use cases
- Experience working with multi-tiered partner ecosystems and partner types (resellers, solution providers, GSIs etc.)
What do we offer:
- Base compensation, bonus and equity (stock options)
- 401(k) Matching Component.
- Access to the Appfire University learning platform – a hub of knowledge, interactive resources, and engaging instructor-led courses designed to fuel your learning journey with unparalleled depth and accessibility.
- 10 paid holidays + Flexible PTO – no set number of days that you must take in a year.
- 100% company-paid health insurance.
- 50/50 split dental and vision insurance.
- 24 hours of paid time off to participate in Appfire’s Corporate Social Responsibility (CSR) Program.
- Flexible Spending Accounts.
- Mobile phone and Internet stipend.
#LI-Remote
About Appfire
A people-first approach to business
Since its inception, Appfire has been a remote-first company. With 850+ employees (who we call fireflies) across 28 countries, we foster an environment where everyone is respected. We invest in team members by ensuring they grow professionally and personally.
Making an impact
At Appfire, CSR means embedding purpose, responsibility, and impact into everything we do. We use our people, products, and partnerships to make a meaningful difference in the world, we act responsibly as a business, and we empower communities while strengthening our skills and culture and fostering belonging across Appfire.
In 2015, Appfire joined the Pledge 1% network of organizations committed to philanthropy. Appfire has since grown our Pledge 1% program to include all four pledge types — product, profit, equity, and employee time. We were among the first to do this, and we’re proud that Pledge 1% is part of our evolution.
Our business
Appfire mission to equip and connect every team so they can plan and deliver their best work. We are committed to building a durable, multi-generational business, and to evolving, innovating, and scaling in a way that ensures stability and opportunity for years to come
What’s our secret sauce?
- We follow teams. We do our research and build software that solves real-life collaboration challenges while being easy to implement and a joy to use. We’re proud to support over 20,000 customers and growing, including 55% of the Fortune 500. From the entertainment delivered by Netflix to the devices crafted by Samsung, and Dell Technologies and the financial transactions handled by Visa, Edward Jones, and US Bank, Appfire’s technology is indispensable. Our products also play a pivotal role in streamlining operations and fostering innovation at companies like Tesla and significant institutions such as NASA, Boeing, and many more.
- We enhance. Our software is designed to give developers, knowledge workers, and teams the ability to extend and get greater value from the platforms they’ve invested in and enjoy. So far, our solutions extend and enhance the capabilities offered by Atlassian, Microsoft, monday.com, and Salesforce.
- We build bridges and invest in our partners. Appfire's success is underscored by its channel program as its primary path to market. Today, Appfire has a dedicated Channel team supporting 800+ channel partners.
- We make security and privacy a priority, but we also keep it simple for our customers. We’ve achieved International Organization for Standardization (ISO) 27001 and ISO 27017 and System and Organization Controls (SOC) SOC 2, Type I and SOC 2, Type II certifications. Our award-winning Appfire Trust Center, offers our customers, partners, and prospects the latest security, privacy, and compliance information, including pre-completed questionnaires (CAIQ, SIG, and VSA) with an accelerated NDA process and just one EULA to cover it all.
Market recognition
Appfire has been consistently recognized for company growth, culture, corporate social responsibility, and product excellence and has been included among the Deloitte Technology Fast 500, Inc. Best Workplaces, BuiltIn Best Places to Work, and Inc. 5000. Learn more about our accomplishments, which would not be possible without our team members, partners, and customers: https://appfire.com/awards.
Equal Employer Opportunity (EEO)
Appfire is an equal opportunity employer and does not discriminate based on race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran status, or any other protected characteristic as defined by applicable law. Our commitment extends to all employment practices, including recruitment, hiring, training, promotion, compensation, benefits, and termination.
Req ID: 784
Apply for this role
Some more roles for you
Head over to our open positions page and discover your perfect match. Whether you're a seasoned pro or just starting out, we've got something awesome waiting for you. Let's make magic happen together!