Marketing Campaign Manager (remote)
Canada
Remote
Full Time
At Appfire, we believe that great work happens when people get to choose how they work. After 20 years of creating software that empowers teams to break silos and collaborate seamlessly, we've learned that one size does not fit all. That’s why at Appfire, you choose.
Choose to work where you thrive: Whether from home, in one of our offices, or while exploring the world, you decide where you’re most productive. From hardware and software to access to two decades of collective wisdom on working effectively in a remote-first company, we’ve got you covered.
Choose to balance your life without compromise: Plan your workday around your needs and what matters most to you. Enjoy flexible time off without the hassle of complicated approvals. From day one, we trust you to deliver quality work without sacrificing your personal life, hobbies, loved ones, and well-being.
Choose to grow on your terms: Take charge of your professional growth with access to online learning platforms, facilitated training, leadership programs, and internal hackathons. Collaborate with a global team to gain fresh perspectives. When you're ready for a new challenge, our internal mobility program is here to support your journey.
No one knows you better than you do. So join us and customize your experience. Choose how you want to work. Choose Appfire.
Appfire is seeking an experienced Marketing Campaign Manager to plan and execute high-impact marketing campaigns that drive awareness, engagement, and pipeline growth. In this role, you’ll collaborate across Marketing, Product, and Sales to bring integrated campaigns to life — from strategy to optimization — ensuring every initiative aligns with key business objectives.
If you’re a data-driven marketer who thrives on turning strategy into measurable results, we’d love to hear from you.
What You’ll Do
- Campaign Strategy & Planning:
Develop and implement comprehensive, multi-channel marketing campaigns that align with business goals and target audiences. Identify key messages, tactics, and success metrics for each initiative. Create multi-touch journey maps that align audience insights to key content and activities for new lead identification and nurture streams. This role will also work closely with our business partners to incorporate their value proposition into Appfire campaigns keeping 3rd party lead pass in mind. - Cross-Functional Collaboration:
Partner closely with Product Marketing on building target audience lists, messaging and timelines in line with product roadmaps. Collaborate with Content teams on thoughtful plans for asset creation, reuse and placement. Give input to Creative teams on web requirements and design to drive campaign engagement. Be in full alignment with Sales on in-market campaign awareness, and the preparation of assets for nurture and tracking of leads. - Execution & Optimization:
Launch campaigns incorporating tactics across digital, email, paid media, social, and events. Continuously analyze performance and optimize tactics for maximum ROI leveraging peers within the Digital team. - Performance Analysis & Reporting:
Define KPIs using historical performance and benchmarking data, track performance across channels and assets, and provide actionable insights and recommendations to stakeholders. Translate data into stories that drive smarter decisions and investments. - Lead Management:
Align with Sales and Channel teams to track and measure lead quality, progression, and campaign impact on pipeline and revenue. - Budget Oversight:
Develop and manage campaign budgets, ensuring all initiatives are delivered efficiently and within scope. Work closely with agencies to make adjustments in spend based on real-time performance data.
Qualifications
- 5+ years of experience in marketing, preferably in campaign management or demand generation roles.
- Proven understanding and success building and scaling integrated marketing programs across multiple channels and audiences.
- B2B technology or SaaS experience is strongly preferred. Experience working in an ecosystem environment and with business partners is a bonus.
- Strong understanding of the sales funnel and buyer’s journey, with the ability to design campaigns that drive movement from awareness to purchase.
- Experience working within an agile execution environment and using project management tools.
- Strong analytical skills and experience using marketing automation, CRM, and analytics tools (e.g., HubSpot, Marketo, Salesforce, Google Analytics).
- Excellent communication and storytelling skills, with the ability to present insights to senior stakeholders.
- Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment.
- Collaborative mindset and adaptability to work cross-functionally and pivot as priorities evolve.
#LI-Remote
Disclaimer: The responsibilities outlined in this job posting are intended to provide a general overview of the role. Additional duties may be assigned as needed to meet the needs of the business.
About Appfire
A people-first approach to business
Since its inception, Appfire has been a remote-first company. With 850+ employees (who we call fireflies) across 28 countries, we foster an environment where everyone is respected. We invest in team members by ensuring they grow professionally and personally.
Making an impact
At Appfire, corporate social responsibility is driven by team members, family, friends, customers, and partners through Appfire Town. This program brings people together to generate a strong social impact in our local and global communities.
In 2015, Appfire joined the Pledge 1% network of organizations committed to philanthropy. Appfire has since grown our Pledge 1% program to include all four pledge types — product, profit, equity, and employee time. We were among the first to do this, and we’re proud that Pledge 1% is part of our evolution.
Our business
Appfire mission to equip and connect every team so they can plan and deliver their best work. We are committed to building a durable, multi-generational business, and to evolving, innovating, and scaling in a way that ensures stability and opportunity for years to come
What’s our secret sauce?
- We follow teams. We do our research and build software that solves real-life collaboration challenges while being easy to implement and a joy to use. We’re proud to support over 20,000 customers and growing, including 55% of the Fortune 500. From the entertainment delivered by Netflix to the devices crafted by Samsung, and Dell Technologies and the financial transactions handled by Visa, Edward Jones, and US Bank, Appfire’s technology is indispensable. Our products also play a pivotal role in streamlining operations and fostering innovation at companies like Tesla and significant institutions such as NASA, Boeing, and many more.
- We enhance. Our software is designed to give developers, knowledge workers, and teams the ability to extend and get greater value from the platforms they’ve invested in and enjoy. So far, our solutions extend and enhance the capabilities offered by Atlassian, Microsoft, monday.com, and Salesforce.
- We build bridges and invest in our partners. Appfire's success is underscored by its channel program as its primary path to market. Today, Appfire has a dedicated Channel team supporting 800+ channel partners.
- We make security and privacy a priority, but we also keep it simple for our customers. We’ve achieved International Organization for Standardization (ISO) 27001 and ISO 27017 and System and Organization Controls (SOC) SOC 2, Type I and SOC 2, Type II certifications. Our award-winning Appfire Trust Center, offers our customers, partners, and prospects the latest security, privacy, and compliance information, including pre-completed questionnaires (CAIQ, SIG, and VSA) with an accelerated NDA process and just one EULA to cover it all.
Market recognition
Appfire has been consistently recognized for company growth, culture, corporate social responsibility, and product excellence and has been included among the Deloitte Technology Fast 500, Inc. Best Workplaces, BuiltIn Best Places to Work, and Inc. 5000. Learn more about our accomplishments, which would not be possible without our team members, partners, and customers: https://appfire.com/awards.
Equal Employer Opportunity (EEO)
Appfire is an equal opportunity employer and does not discriminate based on race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran status, or any other protected characteristic as defined by applicable law. Our commitment extends to all employment practices, including recruitment, hiring, training, promotion, compensation, benefits, and termination.
Req ID: 752
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