We’re so excited to share that Appfire has acquired 20+ products from ServiceRocket, a leader in tech-enabled services and a longtime partner of ours. These additions to our portfolio support our continued strategic expansion within the Salesforce ecosystem and our continued commitment as a top Atlassian Marketplace vendor.

ServiceRocket’s best-selling applications, Connector for Salesforce & Jira and Connector for Salesforce & Confluence, offer best-in-class integration between Salesforce and Atlassian products and allow users of both platforms to sync their data, providing a streamlined, single source of truth.

Complete coverage to meet the needs of all teams and use cases

Today, teams choose their own tools, but that can often lead to a lot of context-switching when different teams across the enterprise try to work together. Customers need powerful yet simple products that enable new ways to improve collaboration, productivity and business processes.  The acquisition of these applications effectively addresses these demands and elevates the longstanding partnership between ServiceRocket and Appfire, making work flow by driving efficiency and productivity for all customers.

These apps help organizations accelerate and maintain their growth. Connector for Salesforce & Jira enables companies to integrate departmental processes while freeing data to follow users and customers along the entire business workflow. Prioritizing ease of use and time to value across all applications, the app provides granular association configuration, making it highly customizable to adapt to any user’s business processes. It also provides bidirectional data flow, auto synchronization, and aggregated comments. The additional acquired apps extend the workflows and functionality of Confluence, including apps in the document management, publishing, business intelligence and reporting categories.

“We’ve continued to cultivate our unique partnership focused on collaboration and shared beliefs and on investing in our products and our people.”

—Randall Ward, Co-Founder and CEO, Appfire

A unique, invaluable partnership

Appfire Co-Founder and CEO Randall Ward met ServiceRocket Founder and CEO Rob Castaneda over 15 years ago in the earliest days of the Atlassian ecosystem. At the time, they were competitors who shared similar values for their companies – and they knew they were part of something big. 

“We were both focused on fostering growth in the ecosystem and for our companies, and a camaraderie was born,” says Randall. “We’ve continued to cultivate our unique partnership focused on collaboration and shared beliefs and on investing in our products and our people. Nurturing this long-established partnership has propelled us toward our vision of scaling global businesses that extend into other successful ecosystems. The opportunities are boundless.” 

Rob adds: “As Atlassian’s first partner, we built some of the platform’s initial apps, leading the way to commercialization, before they established their marketplace. The relationship with Appfire and the positive impact our products and service have on our shared customers’ growth demonstrates the vitality of this thriving ecosystem and our role in it.”

What’s next? 

Appfire will continue its longstanding relationship with ServiceRocket as a leading channel partner for both the newly acquired products and the rest of the Appfire portfolio. We’ll also further invest in the care and ongoing support of the users of these products. Existing ServiceRocket customers are in great hands and can expect the same top-tier product support. 

For additional information on this news, read our press release. As always please reach out to us if you have questions about this change or any Appfire products.